Sam Birouty | Creative Strategist & Graphic Designer

I'm a
Creative
Strategist
&
Graphic
Designer

I design brands with depth—blending strategy, publishing, digital design, and visual systems into unified, purposeful experiences.

Strategist Who
Designs for Behavior

I build brands from the inside out, where strategy, storytelling, and design align to create clarity, connection, and growth.

01

Design Meets

Strategy

As a Creative Strategist and Graphic Designer with more than 19 years of experience, I specialize in crafting brands that go beyond aesthetics. To me, branding is not just how something looks—it's how it functions, communicates, and creates value. My work is where creativity meets logic, where intuition is refined by insight. I help businesses translate their vision into visual systems that do more than attract attention—they build trust, foster connection, and drive measurable growth.

02

Full-Cycle

Brand Builder

My approach is holistic. I don't just drop in at the design stage—I build from the ground up. I’ve led end-to-end branding projects, from market research and audience profiling to brand architecture, naming, visual identity, and rollout. I design logos, presentations, and campaigns, but I also define the strategy that guides them. Every creative decision is informed by positioning, customer experience, and content clarity, ensuring that the work delivers value long after the launch.

03

A Cross-Disciplinary

Journey

Throughout my career, I’ve operated across both agency environments and in-house government teams, giving me a rare understanding of how design operates at different speeds, scales, and levels of autonomy. I’ve led creative initiatives in industries as diverse as tech, government, retail, education, and hospitality, giving each project its own strategic compass. From rebranding heritage organizations to launching new ventures, I’ve built solutions that are context-aware, audience-focused, and aligned with business objectives.

04

Design as

Infrastructure

For me, design isn’t decoration—it’s infrastructure for perception and behavior. A brand is an operating system, and design is the interface through which people interact with it. My work is grounded in a mindset of clarity, consistency, and scalability. Whether designing publishing systems, editorial layouts, or event branding, I ensure every touchpoint aligns with a cohesive brand narrative. I see my role as both a translator of business objectives and a builder of emotional resonance.

In Case of Fire,
Break Grids

When the structure of branding feels too tight,
I escape into chaos. These posters are my reset button—pure expression, unfiltered creation.

*

Design Is

Also Art

Designers are often seen as problem-solvers, brand builders, and storytellers. And while that’s true, I believe designers are also artists. We don’t just arrange elements—we channel emotion, energy, and meaning into form. The best ideas don’t come from perfect briefs or polished decks. They come from tension, from instinct, from the gut. We are not just technicians of taste—we are creators who stretch, distort, and disrupt until something real, raw, and human takes shap

*

No Rules,

Just Instinct

Between deadlines and deliverables, I did something for myself. I carved out space for creative disobedience—a poster series without clients, approvals, or expectations. No rules, no purpose beyond expression. Just me, my tools, and the freedom to explore without boundaries. These posters are not about perfection—they are about release. About letting chaos take the lead. About designing without reason other than the urgent need to create.

*

Chaos Can

Be Therapy

Each poster in this series is a quiet rebellion. Against the polished. Against the expected. Against the neatly-packaged ideas we’re often told to sell. It’s not always pretty, and it’s not meant to be. It’s chaos, it’s improvisation, it’s therapy. This is where my inner artist is loudest—unfiltered, untamed, alive. Sometimes, the best version of creativity doesn’t emerge from logic—it emerges from letting go.

*

Design Without

an Audience

This project wasn’t meant to market, impress, or perform. It was built to remind myself who I am when no one’s watching. A good designer knows the rules. A great one knows when to burn them. These posters are how I reconnect with that version of myself—the one who designs from feeling, not format. The one who fell in love with creativity before strategy, before structure, before the word “deliverable” ever entered the room.

Bring Your
Vision to Life

Start a conversation about strategy
Driven design that delivers real impact.

Every project starts with strategy, because design without direction is just decoration. I offer tailored creative solutions that blend strategic thinking with design expertise, covering brand identity, editorial design, presentations, print materials, and digital media. Whether you're launching something new, refreshing what exists, or building from the ground up, I’m here to help bring your vision to life with clarity, purpose, and impact. Let’s connect and create something that truly resonates.