Electricity and Water Conservation:
Abu Dhabi Water & Electricity Authority is calling on residents and businesses across the UAE to conserve electricity & water in the face of growing demands for the resources.
They has been leading a campaign to encourage better use of water and electricity.
The goal of this campaign is to raise the awareness, dispel misconceptions about water conservation and encourage a change in behaviour in businesses and individuals.
The Concept "Proposal"
The idea behind the concept is the electricity devices is talking to the consumer and asking him to turn them of if he finished,
same for the water, like a water tab asking the consumer to turn it off if he finished.
The Campaign
The campaign will be outdoor and indoor campaign in many application like muppy banners, posters, hanging boards, etc..
in many places, like Streets, Malls, Public Offices, Etc...
in many places, like Streets, Malls, Public Offices, Etc...
